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|Other Titles: ||Toward Construction of Business Model Making Theory through Interactive Analogy|
|Authors: ||吉田, 孟史|
|Issue Date: ||25-Mar-2002|
|Citation: ||経済科学. v.49, n.4, 2002, p.9-26|
|Abstract: ||A lot of academicians and practitioners discuss what the definition of the business models is, what factors compose them, how and why they affects performance of the company or survival of new ventures, and how much they are worth if they turn into patents. However, there are only a few research on how to make the business model. Thus this paper focuses on business model making and discusses effectiveness of application of the analogy theory as the theoretic base to business model making. Firstly, we summarize analogy theory argued by Holyoak and Thagard (1995) in order to prepare to build a basic theory of business model making. Secondly, we apply this theory to the actual business model making process of a company - creation, alteration and establishment-. Finally, we try to make a crucial change of original analogy theory to fit it to the theoretical base of real business model making - multiple and different business models are formed, they are intertwined one another, new combined business models are generated through the interaction, and the final shared business model is established - we call this new theory interactive analogy theory.|
|Appears in Collections:||経済科学 (The Economic Science)|
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